Apple Stores are laid out less like electronics aisles and more like showrooms. Products sit on open tables, fully powered on, encouraging hands-on exploration rather than reading a box.
Staff are trained around specialities — the Genius Bar for repairs, Creative Pros for software workshops — rather than commission-driven sales, which changes the tone of the in-store interaction.
This retail model supports Apple’s premium positioning: the store itself becomes part of the brand experience, not just a place to complete a transaction.